Immersive Commerce

Immersive Commerce is a retail strategy I co-authored at Zimmerman Advertising in 2019. The premise is simple: tear down the fence and sell. Sell anywhere. Sell everywhere.

Physical retail traffic was declining, and brands were trying to make it up by pulling shoppers into their own e-commerce sites. But consumers weren’t looking for a retailer’s ecosystem. They already had their own.

So the answer was to sell where people already are: marketplaces, social platforms, shoppable content, even vending machines. Every one of them is another way to the sale.